You can use Facebook Pixel to track not only the performance of your Facebook Ads that link to Netbookings, but it goes way beyond that. Facebook Pixel can track all activity on your Netbookings system and report on Gender, social interests and loations of your guests.
Simply add your Facebook Pixel ID into Netbookings Settings and you then be able to use the power of this platform.
There is an Events Manager page which shows how many Page views, guests who Initiated Checkout and Purchases (online transaction completions).
There is also Analytics section which has real time analysis of what is happening on your Netbookings system. Whatever modules you have from: Accommodation, Camping and Tours to Spa or Gift Vouchers it is all tracked.
You can customise this in various ways such as: Cohorts, Retention and Funnels.