Google Analytics
Google Analytics is a powerful tool that helps business owners measure the performance of their website — analysing your site and how clients use it. Every business has different things it wants to measure.
Add your Google Analytics ID into Netbookings Settings and you'll be able to see:
What you'll see
- How guests arrive at your Netbookings site
- How they behave once they're there
- Conversion tracking through to sales
- Overall revenue
Purchase journey tracking
GA4 tracks the full path from landing on your site to a completed booking, so you can see exactly where visitors convert — or drop off.
Set goals, measure what matters
Another great use of Google Analytics is setting goals and adjusting your website to help achieve them. One of our own Netbookings goals was to offer a free trial to new clients — it started when a client clicked Free Trial, and completed once they filled out the form and hit submit.
With that goal in place we can see how many new clients start the process and what conversion rate we get — invaluable for growing the business. Trial a sale or a special package the same way, and gather vital information for your next marketing push.
Google Analytics, Tag Manager & Facebook Pixel — together
Pair Google Analytics with Google Tag Manager and Facebook Pixel for a complete view of how guests find and book with you.